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Smell like a monster: Sesame Street gets Old Spiced up

Smell like a monster: Sesame Street gets Old Spiced up thumbnail

Never one to pass on a piece of pop culture that can appeal to both kids and adults, the wondrous minds behind Big Bird, Cookie Monster and Elmo (no, scratch Elmo, he’s not wondrous at all) have tapped into one of the latest ‘hot things’, the Old Spice guy — no doubt created by the Sesame Street’s own Mad Men.

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No word if ‘Monster’ will become a new scent in the Old Spice line, but if it did, it would probably outsell Swagger.






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