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Go Wilson, go! DDB Auckland presents one lucky dog for NZ Lotto

Go Wilson, go! DDB Auckland presents one lucky dog for NZ Lotto thumbnail

Some ads for lotteries go for comedy, others pull at the heartstrings. Here’s one that finds a happy medium.

Auckland’s DDB Auckland has created a majestic 2 1/2 minute spot for The New Zealand Lotteries Commission featuring the perilous journey of Wilson, a fox terrier with a heart of gold (and a mouthful of something as good as gold)

Get the Flash Player to see the wordTube Media Player.

That’s why I’ve never been a cat person.






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