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Something’s fishy with Fallon’s latest Cadbury initiative

Something’s fishy with Fallon’s latest Cadbury initiative thumbnail

From drum playing gorillas to eyebrow twitching haunted kids, Fallon London certainly knows how to call attention to its Glass and a Half Full Productions projects for Cadbury. This time around they’re taking the action under the sea for a little aquatic contest.

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The ad is promoting Cadbury’s Spots V. Stripes initiative, a massive yet friendly competition pitting potentially millions of people against each other over the next two years as they lead up to the 2012 Olympics in London. Cadbury is the official “treat provider” of those particular Games, as well as the manufacturer of the foil-wrapped medals to be awarded.

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