“Opulence? I has it.” So does Grey NY and DirecTV

Ah, the fall of communism. Before that, you only had bolo tie wearing Texans, shades sporting Arabs and Scottish ducks as stereotypes to show ridiculous wealth. Nowadays, you can add “wanna-say-Russian-but-really-any-Slavic-group-will-do ‘businessman’ ” to that list of billionaires. But as this spot for DirecTV by Grey New York suggests, they all have a common trait: they like to save money where they can.

After all, who knows how much it costs to feed a miniature giraffe?

CREDITS

Title: Opulence
Client: DirecTV

Agency: Grey, New York
Chief Creative Officer: Tor Myhren
Executive Creative Director: Todd Tilford
Creative Director: Luis Romero
Associate Creative Director: Jon Kallus
Copywriter: Jon Kallus
Art Director: Luis Romero
Director of Broadcast Production: Bennett McCarroll
Agency Producer: Matthew Flaherty
Director of Music Production: Josh Rabinowitz
Music Producer: Don McNally

Director: Tim Godsall
Production Company: Biscuit Filmworks USA
Senior Executive Producer: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Rick Jarjoura
Director of Photography: Darko Suvak

Editor: Geoff Hounsell
Editorial Company: Arcade Edit

Visual Effects: The Mill

Sound Design: Sound Lounge
Sound Designer: Phillip Loeb