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News from July 2010
“Opulence? I has it.” So does Grey NY and DirecTV
Ah, the fall of communism. Before that, you only had bolo tie wearing Texans, shades sporting Arabs and Scottish ducks as stereotypes to show ridiculous wealth. Nowadays, you can add “wanna-say-Russian-but-really-any-Slavic-group-will-do ‘businessman’ ” to that list of billionaires. But as this spot for DirecTV by Grey New York suggests, they all have a common trait: they like to save money where they can.
La Comu has Corona Light drinkers dancing in the moonlight
I gotta admit, when this new spot by Miami-based La Comunidad for Corona Light appeared in my mail earlier on, I was already humming the King Harvest one hit wonder, expecting to hear it as the ad’s soundtrack. Instead we’re treated to a lil’ Michael Franti and a beach scene much more livlier than we’re used to seeing in a Corona ad.
OTHER STORIES
- La Comu has Corona Light drinkers dancing in the moonlight
- King of Shaves continues longstanding tradition of using sex to sell
- TBWA\LA’s Pepsi Diner 2pointZero: no calories, no sentimentality
- Let freedom rev: W+K Portland puts Washington in a Dodge Challenger
- Grip Ltd. helps Budweiser show its World Cup colours
- Ogilvy HK: Shangri-La hotels are amazing. Getting to one though…
ALSO IN THE INBOX
DDB Mudra has a healthy appetite for VW Beetle’s curves
TBWA\Paris melts away the death penalty for Amnesty InternationalMORE NEWS
Where Are They Working Wednesdays- Kobe Bryant “kloses” things down with Vitaminwater
- WWD&S brings back the Wrath of Cannes for a fourth year… God help us all
- Mother London makes Stella Artois green, retro and French once again
- JWT NY gives Jose Cuervo drinkers “a shot of adventure”
- Dentsu’s got Sapporo crammed full of Japan
- GJP: recommend Fallsview Casino for a feeling that lives on
MORE NEWS HEADLINES
- Sid Lee brings adidas World Cup action to a galaxy far, far away
- Victors & Spoils DISHes it out in space
- Award Show Bedlam! Tomorrow Awards Shortlist, D&AD, Cannes Lions
- There are no words for Y&R to describe winning the Stanley Cup
- The Viral Factory, Best Buy want Brits to comment their way to a man-cave
- W+K and Nike Kick Off 2010 World Cup Fever
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