“Opulence? I has it.” So does Grey NY and DirecTV

Ah, the fall of communism. Before that, you only had bolo tie wearing Texans, shades sporting Arabs and Scottish ducks as stereotypes to show ridiculous wealth. Nowadays, you can add “wanna-say-Russian-but-really-any-Slavic-group-will-do ‘businessman’ ” to that list of billionaires. But as this spot for DirecTV by Grey New York suggests, they all have a common trait: they like to save money where they can.

La Comu has Corona Light drinkers dancing in the moonlight

I gotta admit, when this new spot by Miami-based La Comunidad for Corona Light appeared in my mail earlier on, I was already humming the King Harvest one hit wonder, expecting to hear it as the ad’s soundtrack. Instead we’re treated to a lil’ Michael Franti and a beach scene much more livlier than we’re used to seeing in a Corona ad.

RECENTLY IN THE INBOX

• One Week After Tomorrow
• Award Show Bedlam! Who’s ready for the Tomorrow Awards?
• Where in the World is the IHAVEANIDEA Team?
• JWT London is turning the air Pear
• Down with the King: McGarryBowen’s new direction for BK
• Leo Burnett Sydney and Bundaberg are back… heaven help us all

DID YOU CATCH THESE STORIES?

• Award Show Bedlam! D&AD, Marketing Awards winners announced
• One (very, very, long) last look at what CP+B has done for Burger King
• Sony goes back to Balls with Crayon for Wimbledon
• David&Goliath bring long lasting intensity to Universal Studios
• Revolution is for “The Birds” says Marcel Worldwide & France 24
• Cundari goes balls through the wall for BMW

OLDER INBOX STORIES

• Taxi battles for beauty with Internet Explorer 9
• Camp + King, Old Navy want you dressing like some guys, not like others
• Publicis Mojo puts the “super” in Hahn Super Dry
• Wrath of Cannes 5 kicks it up a notch with Tony Hawk
• Mother London shows Stella Artois a little respect
• Donkeys and voles and bears, oh my! ING fables by BMB