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King of Shaves continues longstanding tradition of using sex to sell

King of Shaves continues longstanding tradition of using sex to sell thumbnail

In a startling announcement made in the UK recently, apparently sex sells. In this case, it’s selling razors and shaving products.

Now I for one don’t get terribly excited about shaving news; my five o’clock shadow takes about a week and a half to appear. But I suppose if I had a little more going on with the whiskers I might be intrigued by the latest online video for popular UK top-end shaving brand, King of Shaves.

Get the Flash Player to see the wordTube Media Player.

The spot, created by so-new-that-I-can’t-find-their-website SSKA, features Diana Wood, a New York based professional barber famous for shaving David Letterman on The Late Show. After this ad, I wonder if Howard Stern will be next in line for a shave?





  • http://twitter.com/KingofShaves Will King

    SuccSexy indeed, thanks for the post!

  • http://twitter.com/KingofShaves Will King

    You’ll find SSKA only on twitter – @SSKA_Agency – they’re truly ‘virtual’

  • Anonymous

    This is cheap advertising that alienates some crucial market segments. I understand the whole ‘hook ‘em while they’re young aspect’ and this really does appeal to the 16 year old bum fluff market but where’s the ingenuity that the company is supposedly reputable for in its product market…?


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