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News from July 2010

King of Shaves continues longstanding tradition of using sex to sell

In a startling announcement made in the UK recently, apparently sex sells. In this case, it’s selling razors and shaving products.
Now I for one don’t get terribly excited about shaving news; my five o’clock shadow takes about a week and a half to appear. But I suppose if I had a little more going on [...]

TBWA\LA’s Pepsi Diner 2pointZero: no calories, no sentimentality

$TBWA\LA’s Pepsi Diner 2pointZero: no calories, no sentimentality thumbnail$

All that’s old is new again, as we kick off the Inbox’s Cannes/Chicago hiatus with an ad that mines a classic, then repurposes it for a hip and happenin’ 2010 audience. Of course we’re talking about TBWA\Chiat\Day\LA’s modern day reworking of a classic 1995 BBDO Pepsi spot. Both spots feature competiting cola driversputting aside differences to enjoy themselves, but instead of regular old Pepsi versus regular old Coke, it’s now Pepsi Max against Coke Zero.

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