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News from June 2010

Mother London makes Stella Artois green, retro and French once again

Late last year, the good folks at Mother London gave us a look at Stella Artois’ greener future by putting us in an artificial past, creating a fake variety show that took place in a swinging 60s France… definitely quirky stuff.

It must’ve been a success because Mother has jumped back into their DeLorean for a new piece of chic strangeness called the CO2 Soiree. You’ll see a “clip vidéo” by Marina and the Diamonds, which they somehow get to tie in with Stella’s new lightweight bottles. Yeah, it’s a stretch, but it’s a fun stretch.

JWT NY gives Jose Cuervo drinkers “a shot of adventure”

I don’t know how the rest of you feel about tequila, but generally speaking, it’s one kind of booze that doesn’t usually agree with me. So when I saw these trio of TV spots for Jose Cuervo by JWT New York and directed by Tom Carty on Georgeous@Anonymous Content, I’m gonna have to take their word on the “Shot of Adventure” tagline

Dentsu’s got Sapporo crammed full of Japan

Japan is a country with centuries of rich, noble culture, and it seems like every last bit of it has been squeezed into the brewing process behind Sapporo beer. Sumos, samurai, shoguns, they’re all in there, or at least that’s what this two minute spot by the Toronto office of Dentsu would have you believe.

GJP: recommend Fallsview Casino for a feeling that lives on

I don’t know how good the Fallsview Casino in Niagara Falls is; my casino experience is limited to about ten minutes at one in Monaco that didn’t live up to my 007-esque expectations. But I think I better start recommending Fallsview to friends, family, even complete strangers. According to these TV spots by Toronto agency Gee Jeffery & Partners, you enjoy considerable perks in your life for doing so, as “the feeling lives on” into the coming days.

Sid Lee brings adidas World Cup action to a galaxy far, far away

Last week I made a quip about David Beckham needing a place to watch the 2010 World Cup, seeing that an injury has taken him out of action. Well it appears that Beckham already has a place to watch the game… the Mos Eisley Cantina.

Victors & Spoils DISHes it out in space

Boulder based crowdsourcing agency Victors & Spoils may be tight-lipped when it comes to revealing who works on their ads, but they aren’t shy about announcing their first national campaign — a pair of ads for The DISH Network, featuring a pair of less than competent astronauts announcing free HD for all of DISH’s customers.

Award Show Bedlam! Tomorrow Awards Shortlist, D&AD, Cannes Lions

The Tomorrow Awards announced the 2010 Spring Session shortlist this morning, a list created by hundreds of Public Judges who voted on the work over the past few weeks.
The Public Judges shortlist is made up of 49 entries from thirteen different countries, and includes gems from many different companies, from small digital boutiques [...]

There are no words for Y&R to describe winning the Stanley Cup

Things have quieted down in ihaveanidea’s HQ city with the Montreal Canadiens out of the NHL playoffs, but the finals are in full swing right now, with the Chicago Blackhawks leading the Philadelphia Flyers two games to one. Tensions are high, especially in the Windy City, where thy haven’t won the Stanley Cup in nearly [...]

The Viral Factory, Best Buy want Brits to comment their way to a man-cave

I always get a kick out of advertisers who tie themselves to major sporting events, but because they aren’t official sponsors they can’t mention the event by name. Every January I see lots of spots talking about “the big game”, with shots of generic gridiron gladiators in logo-less uniforms.

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