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Grip Ltd. helps Budweiser show its World Cup colours

I gotta admit it, ladies and gentlemen, my interest in the World Cup is mild at best. I don’t follow soccer/football at any other time of year, and when it comes to national pride, the sport’s got nothing going for me. Yeah, I had a little excitement when the Reggae Boyz were in it back in ’98 (my dad is Jamaican) but my home and native land hasn’t been there since ’86, where they lost every game without so much as a goal.

Yeah, Canada may not be a world class soccer country, but leave it to a Canadian ad agency to create a World Cup Facebook app that has swept the globe. Toronto shop Grip Limited. has created Show Your True Colours, an application for Budweiser where soccer fans can digitally paint photos of their faces with their team colours and share them with the world. The photos are then combined to form one of those Truman Show mosaics for each country’s flag.

Originally an app solely for the Canadian market, the global grand poobahs ad Budweiser decided to push it globally. The result? It went from fewer than 5,000 painted faces of Sunday to more than 1.5 million as of a few minutes ago, all without any real media buy outside of the Great White North.

Way to go Canada and Grip! We may never get in the World Cup, but at least we can contribute to the beautiful game.

http://twitter.com/katepedchenko Katherine Pedchenko

Yeah, Ive seen this on TV and its very cool. Now, I don’t have an iPhone (no no, I am not a cave person) but my friends use this app all the time to goof around with pictures..good job!

who was an account and creative for this project?
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