TBWA\Paris melts away the death penalty for Amnesty International

For those that don’t know, ihaveanidea is based in Canada, a country that hasn’t had the death penalty since 1976, and even before that hadn’t actually used it since 1962. While you get the occasional debate about whether to reinstate it, especially after a particularly heinous crime, generally Canadians don’t give it much thought.

So this beautifully shot ad by TBWA\Paris for Amnesty International really got my attention. Not just for the waxen figures melting away in the heat of AI’s candle, but learning that there are still nearly 60 countries that still have the death penalty.