JWT NY gives Jose Cuervo drinkers “a shot of adventure”

I don’t know how the rest of you feel about tequila, but generally speaking, it’s one kind of booze that doesn’t usually agree with me. So when I saw these trio of TV spots for Jose Cuervo by JWT New York and directed by Tom Carty on Georgeous@Anonymous Content, I’m gonna have to take their word on the “Shot of Adventure” tagline. My own tequila adventures never found me in fashion shows, on mechanical bulls or on desert highways, but rather hugging porcelain until I’m sweating agave.

Client: Jose Cuervo
Spots Title: Men’s Business, Sold Out, Road Trip
Air Date: June 2010

Agency: JWT, New York
ECD(s): Tony Stern, Andy Clarke
AD: Roy Wisnu
CW: Chris Swift
Producer: Chris Klein

Prod Company: Gorgeous @ Anonymous Content
Director: Tom Carty
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair

Editorial: The Whitehouse
Editor: Kevin Zimmerman
Assistant Editor: Ricardo Lopez
Producer: Melanie Klein

Telecine: The Mill
Colorist: Fergus McCall

Post/Effects: Ntropic
Lead VFX/Inferno Artist: Nate Robinson

Music: Thwak

Sound Design: JWTwo
Sound Designer: Andy Green

Shoot Location: Barcelona, Spain