Sid Lee brings adidas World Cup action to a galaxy far, far away

Last week I made a quip about David Beckham needing a place to watch the 2010 World Cup, seeing that an injury has taken him out of action. Well it appears that Beckham already has a place to watch the game… the Mos Eisley Cantina.

The latest spot by Montreal based Sid Lee for the adidas Originals Star Wars collection takes us to that beloved Star Wars locale, which has now been converted into some sort of intergalactic sports bar (don’t worry, Figrin D’an and the Modal Nodes are still performing). Everybody’s in the house to watch a little World Cup footies, from Snoop Dogg and Daft Punk to Han Solo and Greedo…. who doesn’t shoot first.

CREDITS
Agency: Sid Lee
Producer: Claudia Roy for Jimmy Lee.tv
Production Company: Partizan
Director: Nima Nourizadeh
Producer: David Stewart
Editing Company: Final Cut
Editor: Dan Sherwen
Production Assistant: Mags Milan
Post Production: The Mill London
Producer: Miles Pettit and Gemma Smith
Music: original “Cantina Band” from Warner Chappel for Lucas Films
Sound design and mix studio: Boogie studio Montreal