BBH Asia-Pacific and The Singapore Tourism Board Invite you to Experience Your Singapore

Have you ever found yourself arguing about this great time you had while on holiday in a place with someone who’s absolutely hated it? Or maybe you both loved it, but still decided to argue about whether it was for the adrenaline-packed nightlife, or the adrenaline-packed shopping?

Well, regardless of why you like your holiday destinations, it’s pretty likely you’ll agree that these reasons tend to vary greatly from one person to another.

To this effect, the handsome folk at BBH Asia Pacific convinced the Singapore Tourism Board to drop their long lasting “Uniquely Singapore” campaign for the more personalized YourSingapore platform inviting visitors to design their Singapore experience around themselves.

The recently launched campaign that centers around the website www.yoursingapore.com also includes a series of TV spots, print ads and perhaps more interestingly seven different new logos; each one representing to a different facet of the city’s offering.

Creative Director Noel Yeo (you may recall him from our Agency Profile) had this to say about the campaign : “We’re tremendously proud of the campaign we’ve produced for STB, one of the most open-minded clients we’ve had the pleasure to work with. Their eagerness for fresh work is only matched by our desire to create it.”

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