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TBWA\Brussels pulls the wool over our eyes (and everything else) for Aardgas

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Winter is definitely over in ihaveanidea-land. The snow is melting away, the birds are chirping, the crocuses are starting to poke through the soil. But then it’s not like Montreal had that bad of a winter anyway. In fact, I didn’t even turn the heat on once in my apartment this season.

But if I did turn on the heat, it would be really cool if my whole apartment turned into a giant tea cozy, as shown in this sweet stop-motion TV spot for Aardgas Natural Gas by TBWABrussels.

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The behind the scenes video proves the age-old theorem that if you had an infinite number of grandmothers with an infinite amount of both wool and time working, eventually they could knit an entire house.

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