BBDO & Frito-Lay chips: you can’t have just one (bag)

In fairly recent times in the US, there has been lots of talk about the government regulating junk food. From putting nutritional info on fast food menus to taxing high sugar snacks, Uncle Sam seems to have an interest in keeping you healthy or (more likely) taxing your fat.

Up here in Canada, on the other hand, it looks like that isn’t a concern, at least in these Frito-Lay ads by BBDO Toronto. Forget “in moderation”, why be satisfied with a single bag of chips when you can have a whole drawer full of them?