Crispin, Coke Zero are blinding you with science

Sometimes I wonder if Crispin Porter + Bogusky is implementing some Orwellian Big Brother tactics for their ads for Coke Zero. You know, say it enough times and you can convince the world that 2+2=5. As a cola addict connoisseur, I know that Coke Zero tastes nothing like Coca-Cola. Hell, I’d say that Pepsi tastes more like Coke than Coke Zero does. But the campaign marches on…

This time around, Coke Zero points out how far they’ve come as far as the scientific achievement of making Coke Zero taste like Coke is concerned. So why hasn’t the rest of science caught up? Where are our time machines?! Where are our personal clones!? Where are our Back To The Future II hoverboards?! (that last one is just me.)