Lightning strikes twice (well, seven times actually) for Lowe Bull, Tetra Pak

Roy Sullivan, once a forest ranger at Shenandoah National Park in Virginia, is listed in the Guinness Book of World Records as being struck by lightning a record seven times. Lowe Bull‘s Johannesburg office uses this man’s miserable luck to illustrate a point about the comparative envirnonmental soundness of  buying drinks that come in Tetra Pak packaging.

Interestingly, after miraculously surviving all of these lightning strikes, Mr. Sullivan ended up taking his own life by shooting himself in the stomach. Maybe they could take this message even further and suggest that;s what you’re doing to the environment by not using Tetra Paks.

On second thought, no.