BBDO Toronto celebrates Paralympic pride and passion

The 2010 Winter Olympics are finished, and while all the TV cameras are gone, along with most of the glitz and glamor, a new set of athletic challenges is about to take place in Vancouver. The 2010 Winter Paralympics is set to happen, with athletes from 33 different nations ready to give it their all.

BBDO Toronto has created a beautifully shot campaign to highlight the grit and determination of these athletes in a campaign for the Canadian Paralympic Committee.

Creative Credits:

Agency: BBDO Toronto, Canada
Client: Canadian Paralympic Committee
Spot Title: “Ray Grassi Sledge Hockey” / “Stephanie Dixon Swimming”
Creative director: Peter Ignazi / Carlos Moreno
Copywriter: Greg Buri
Art director: Julie Nikolic
Agency Producer: Christie Gawenda
Production House: City: OPC Toronto
Executive Producer: Harland Weiss
Director: Woods + Low
DP: James Gardner
Editorial: City: Posterboy Edit
Editor: Mark Paiva
Account Management: Katie Bardyn
Published/Released (Month, Year): February, 2010