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zig gets Molson fans to suit up for Olympic (and Facebook) gold

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Well the Winter Olympics are over, and here in the Great White North, we’re still beaming about our highest ever medal haul, as well as our Olympic record setting number of shiny gold trinkets.

It looks like Molson Canadian is also beaming after the response its Facebook campaign received during the Games. The folks over at zig in Toronto have sent us over a nice little case study video for their highly successful Gear Up For The Gold Facebook app. Chances are if you have any Canadian Facebook friends you caught a glimpse of it, but here’s the whole hockey-lovin’ story behind it all.

Get the Flash Player to see the wordTube Media Player.





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