Y&R New York, Virgin conquer your fears of not flying upper class

Poor, poor, well-to-do people. Us plebeians who travel in coach have no idea what it’s like behind the curtain in front of the airplane. You think it’s all champagne and beluga on Ritz crackers, but some people in business class might actually have to sit near each other! And they might not get massages!

Fortunately Young & Rubicam New York and Virgin Atlantic have the answer to those who must suffer through the indignities of business class. Virgin Atlantic Upper Class has all the amenities of flying five star hotel, but at business class prices. You know, in case you’re afraid of having to wait in line at check-in.

​CREDITS:
Client: Virgin Atlantic
Agency: Y&R, New York
Executive Creative Directors – Scott Vitrone / Ian Reichenthal
Group Creative Directors – Guillermo Vega / Icaro Doria
Senior Copywriter – Brandon Henderson
Senior Art Director – Dan Treichel
Executive Director of Content Production – Lora Schulson / Nathy Aviram
Senior Content Producer – Tennille Teague
Executive Music Producer – Eric Johnson