BBDO Toronto, Tropicana bring the sunshine way up north

Make no mistake, this has been one unusual winter, as far as the weather is concerned. Snow in Florida and Texas, crippling storms throughout much of the American northeast, and yet here in ihaveanidea’s Montreal base — a place normally buried under three feet of white stuff all season long — we are having one of the mildest, non-threatening winters in recent memory.

But one thing is certain: no matter what the weather patterns are like in most of the continent, if you go far enough north, it is always bitterly cold and very dark this time of year.

BBDO Toronto‘s latest spot for Tropicana takes us above the Arctic Circle to the town of Inuvik, which is so far north that for one month of the year they receive no sunlight (don’t worry, no hordes of marauding vampires either.) The sun ever so slowly returns to the frozen tundra in January, but BBDO beat it up there, bringing along an inflatable sunrise and plenty of sunshiny Tropicana Essentials.

CREATIVE CREDITS

Television/Cinema/Viral/Online Ads
Agency, City: BBDO Canada, Toronto
Client: PepsiCo Beverages Canada
Campaign: Brighter Mornings for Brighter Days
Spot Title: Arctic Sun
Creative director: Ian MacKellar
Copywriter: Adam Bailey
Art director: John Terry
Agency Producer: Dena Thompson
Production House: Film Group, Vancouver / Radke Film Group, Toronto
Executive Producer: Michael Haldane
Director: Samir Mallal
Director of Photography: Chris Mably
Editorial: City: Bijou Editorial, Toronto
Editor: Ross Birchall
Planner: Dino Demopoulos
Account Management: Tim Welsh, Sheng Sinn, Adam Jardine
Published/Released (Month, Year): March 2010