the inbox by month
BBDO Toronto, Tropicana bring the sunshine way up north
Make no mistake, this has been one unusual winter, as far as the weather is concerned. Snow in Florida and Texas, crippling storms throughout much of the American northeast, and yet here in ihaveanidea’s Montreal base — a place normally buried under three feet of white stuff all season long — we are having one of the mildest, non-threatening winters in recent memory.
But one thing is certain: no matter what the weather patterns are like in most of the continent, if you go far enough north, it is always bitterly cold and very dark this time of year.
BBDO Toronto‘s latest spot for Tropicana takes us above the Arctic Circle to the town of Inuvik, which is so far north that for one month of the year they receive no sunlight (don’t worry, no hordes of marauding vampires either.) The sun ever so slowly returns to the frozen tundra in January, but BBDO beat it up there, bringing along an inflatable sunrise and plenty of sunshiny Tropicana Essentials.
CREATIVE CREDITS
Television/Cinema/Viral/Online Ads
Agency, City: BBDO Canada, Toronto
Client: PepsiCo Beverages Canada
Campaign: Brighter Mornings for Brighter Days
Spot Title: Arctic Sun
Creative director: Ian MacKellar
Copywriter: Adam Bailey
Art director: John Terry
Agency Producer: Dena Thompson
Production House: Film Group, Vancouver / Radke Film Group, Toronto
Executive Producer: Michael Haldane
Director: Samir Mallal
Director of Photography: Chris Mably
Editorial: City: Bijou Editorial, Toronto
Editor: Ross Birchall
Planner: Dino Demopoulos
Account Management: Tim Welsh, Sheng Sinn, Adam Jardine
Published/Released (Month, Year): March 2010
RELATED INBOX STORIES
RECENTLY IN THE INBOX
- One Week After Tomorrow
- Award Show Bedlam! Who’s ready for the Tomorrow Awards?
- Where in the World is the IHAVEANIDEA Team?
- JWT London is turning the air Pear
- Down with the King: McGarryBowen’s new direction for BK
- Leo Burnett Sydney and Bundaberg are back… heaven help us all
DID YOU CATCH THESE STORIES?
The Escape Pod gets in a bit of a pickle on a Claussen journey- Award Show Bedlam! D&AD, Marketing Awards winners announced
- One (very, very, long) last look at what CP+B has done for Burger King
- Sony goes back to Balls with Crayon for Wimbledon
- David&Goliath bring long lasting intensity to Universal Studios
- Revolution is for “The Birds” says Marcel Worldwide & France 24
- Cundari goes balls through the wall for BMW
OLDER INBOX STORIES
- Taxi battles for beauty with Internet Explorer 9
- Camp + King, Old Navy want you dressing like some guys, not like others
- Publicis Mojo puts the “super” in Hahn Super Dry
- Wrath of Cannes 5 kicks it up a notch with Tony Hawk
- Mother London shows Stella Artois a little respect
- Donkeys and voles and bears, oh my! ING fables by BMB






