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News from February 2010
Getting on TV is no Picnic, says GPY&R Melbourne
In recent years, a lot of advertisers have been going the “user generated content” route, and one of its most popular forms has been the “create an ad and the best ideas get on TV” technique that has worked so well for Doritos and the Super Bowl.
But the people at GPY&R Melbourne have come up with a little twist for Cadbury Picnic — a pretty hefty chocolate bar for those who don’t live in the parts of the world where it’s sold.
OTHER STORIES
- La Comu has Corona Light drinkers dancing in the moonlight
- King of Shaves continues longstanding tradition of using sex to sell
- TBWA\LA’s Pepsi Diner 2pointZero: no calories, no sentimentality
- Let freedom rev: W+K Portland puts Washington in a Dodge Challenger
- Grip Ltd. helps Budweiser show its World Cup colours
- Ogilvy HK: Shangri-La hotels are amazing. Getting to one though…
ALSO IN THE INBOX
DDB Mudra has a healthy appetite for VW Beetle’s curves
TBWA\Paris melts away the death penalty for Amnesty InternationalMORE NEWS
Where Are They Working Wednesdays- Kobe Bryant “kloses” things down with Vitaminwater
- WWD&S brings back the Wrath of Cannes for a fourth year… God help us all
- Mother London makes Stella Artois green, retro and French once again
- JWT NY gives Jose Cuervo drinkers “a shot of adventure”
- Dentsu’s got Sapporo crammed full of Japan
- GJP: recommend Fallsview Casino for a feeling that lives on
MORE NEWS HEADLINES
- Sid Lee brings adidas World Cup action to a galaxy far, far away
- Victors & Spoils DISHes it out in space
- Award Show Bedlam! Tomorrow Awards Shortlist, D&AD, Cannes Lions
- There are no words for Y&R to describe winning the Stanley Cup
- The Viral Factory, Best Buy want Brits to comment their way to a man-cave
- W+K and Nike Kick Off 2010 World Cup Fever
the inbox most viewed
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