RCKR/Y&R puts the “rage” in BBC’s Winter Games coverage

If you’ve been living under a rock for the past month or so, you might not know that the 2010 Olympic Winter Games are taking place here in a few weeks. By ‘here’ I mean in Canada, but this country is so big that even though ihaveanidea is in the same country as the Olympics, we’re nearly 2300 miles away from the Games themselves. That means we’ll have to watch it on TV like everybody else.

If only we could watch the BBC Sports coverage of the Games instead of the Canadian or US versions. Why? Well according to this 40 second animated spot by London’s RCKR/Y&R, these Olympics will feature an 007-esque ass-kicking Inuit that’ll lay the smackdown on wolves and bears far better than Jack Bauer can slap terrorists around.