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What’s strange and weird and red all over? Fred & Farid and Wrangler
True story: Paris-based superstar agency Fred & Farid was in Australia late last September, shooting the next evolution of its bestial “We Are Animals” campaign for Wrangler jeans. They began setting up for the shoot when without warning they were engulfed by a huge cloud of red dust, a raging dust storm that spread across the entire southeast of the continent.
Rather than shutting down the shoot, the agency decided that this internationally reported phenomenon was a good omen, and incorporated the swirling crimson storms into the campaign.
Of course I’m just screwing with you. That’s not the story behind the weirdness that is Fred & Farid’s latest Wrangler campaign. But I figure it’s as good explanation as any for these ads.
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