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It’s “more than a feeling” for BBH London’s Barclaycard roller coaster

It’s “more than a feeling” for BBH London’s Barclaycard roller coaster thumbnail

Ever since I was young, I had this dream. A modest dream, but a dream nonetheless. I always wished that if I ever became ridiculously rich, I’d build a city-sized bumper car track, with enough cars for everybody, and enough room between them to really get some speed and power to give a target whiplash.

Like I said, a modest dream, especially when you compare it to BBH London‘s fantastic new 60 second spot for Barclays contactless bank cards. Imagine, your own private roller coaster whipping around the concrete canyons of Manhattan, taking you to work while Boston’s “More Than A Feeling” blasts triumphantly through the air.

Get the Flash Player to see the wordTube Media Player.

And to show you that ‘constructing’ such a roller coaster was no easy feat, they made a nice little “making of” video to accompany it.

Get the Flash Player to see the wordTube Media Player.

I know it’s a follow up to the popular “Waterslide” spot from a year or so ago, but I gotta say I enjoy this one a lot more, Maybe because it brings me one step closer to my dream.






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