Back to the office for DDB and Bud Light. No swearing, no clothing

First there was the epic glory of ‘Swear Jar‘. Now the folks at DDB Chicago and Tool of North America‘s  Erich Joiner have teamed up to bring you the latest installment in Bud Light office tomfoolery, an 80 second viral called ‘Clothing Drive.’

Can’t say I follow the logistics of this clothing drive. I mean, ‘Swear Jar’, when the jar is full, you buy a case of beer. ‘Clothing Drive’, you get a bottle of beer for each piece of clothing you add… who keeps track of who gave what when they hand out the individual beers on a later date? I guess I’m not supposed to think about such things, and just let the hilarious hijinks take place, but since we’ve already seen an underwear-attired office in an upcoming Super Bowl spot, my mind starts to wander.

The Creds:

Client: Bud Light
Spots Title: Clothing Drive

Agency: DDB
Art Director/Associate CD: Galen Graham
Art Director: Jamie Overcamp
Copywriter/Associate Creative Director: Jason Karley
Copywriter: John Hart
Group CD: Mark Gross
VP Creative Director(s): Chris Roe, Chuck Rachford
Producer: Scott Kemper

Prod Company: Tool of North America
Director: Erich Joiner
EP(s): Brian Latt, Jennifer Siegel
EP Digital: Dustin Callif
Line Producer: Joby Ochsner
DP: Mark Plummer
Production Designer: Samantha Gore

Editorial: Whitehouse Chicago
Editor: Matthew Wood
Producer: Kristin Branstetter

Online Company: Filmworkers
Artist: Rob Churchill

Sound Design: Another Country
Sound Designer: John Binder

Shoot Location: Los Angeles