All that’s old is new again: BBH’s “Levi’s Modern Vintage” campaign

Levi Strauss & Co. has been around since 1853, and while the brand’s popularity may rise and fall with the trends, it’s still a major US cultural icon in many areas of the world. Besides, you can’t last for more than 150 years without having that certain caché, and Levi’s has enough of that to last several more decades.

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