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Demner, Merlicek & Bergmann shakes things up for Leica
Austria doesn’t have as much clout on the global ad industry as, say a USA or UK, but the country known for Wolfgang Amedeus Mozart and pop stars singing about Wolfgang Amedeus Mozart does have a thriving advertising community. One of its members, Vienna’s own Demner, Merlicek & Bergmann sent a TV spot for the Leica D-Lux 4 digital camera. The bartender in the ad is no Tom Cruise Kokomo-ing it up in Cocktail, but he’s good enough to bring the selling point home.
CREDITS
Agency: Demner, Merlicek & Bergmann
CD: Tolga Büyükdoganay, Rosa Haider Merlicek
Art Director: Sebastian Kaufmann
Text: Eva Sommeregger
Director: Martin Bauer
Production: Friendly Fire
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