Target helps you find your spirit in Labrador

Some people like to vacation in sunny climates, sipping daiquiris on white sand beaches. Others opt for more historical trips, checking out Old World cities and exploring their architectural marvels. But way over on the eastern edge of North America, the folks at Target in St. John’s make a strong yet silent case for the stark, millennia-old beauty of Northern Labrador. It’s so beautifully shot that it makes me wanna skip the Hawaiian shirts and get out my hiking boots.