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News from January 2010

W+K Portland gets Coke in an Olympic-sized snowball fight

The Winter Olympics are taking place in a few weeks — a fact that we in host country Canada are reminded of once every three and half minutes of every day.

Coca-Cola is one brand that always gets into the Olympic spirit, and Wieden + Kennedy Portland has the soft drink playing a starring role in a 60 second international snowball fight at the the Athletes’ Village in Whistler, BC.

WORK Labs brings a new twist to crowdsourcing with LAB RATS

All the way back in 2009, crowdsourcing seemed to be the in-thing, and prompted a few brave souls to create new agency models that would take advantage of this new way of getting ideas. In 2010 we have a new player in the crowdsourcing game, or at least an old player bringing their own new twist.

The Hyper Island Recruitment Tour

We at ihaveanidea always get excited when we hear about various things that ad schools are up to. The latest news comes from our friends at Hyper Island, the Swedish school with the cool name that’s versed in all things digital.

Hyper Island students come from all over the world, but right now Hyper Island is going all over the world to recruit students for Fall 2010. The 2010 Recruitment Tour is in full swing, and is coming to London, Amsterdam, Barcelona, Oslo, New York, Stockholm and Berlin.

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