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May the Force be with you… adidas style

May the Force be with you… adidas style thumbnail

Finally! Somebody has achieved the perfect balance of coolness and straight up nerdiness!

adidas Originals has announced a brand new line of shoes and apparel, based on of all things the Star Wars universe.  Sid Lee, that supercool Montreal based agency not too far from the ihaveanidea Towers, has created a 60 second spot featuring the likes of David Beckham, Daft Punk and Snoop Dogg. Of course Darth Vader has to make the scene; I half expected him to start spinning on the cardboard.

Get the Flash Player to see the wordTube Media Player.

While I’m disappointed the collection doesn’t appear to have Boba Fett Superstar shelltoes, at least there isn’t a Jar Jar Binks hoodie either.






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