Careerbuilder lights a fire under consumer generated content

The Super Bowl is only a few weeks away, and that event has always been about one thing to us in the ad industry: the big-budget, high exposure TV spots. In recent years it’s also been about something that causes some creatives to groan: consumer generated content. Yes, a number of the big brands have given their ad agencies the night off in favor of running contests where the unwashed masses, the hoi polloi, John Q. Public competes to create the best ad on their own.

In Russia, SELLING awards gets you job opportunities

Meet Danilov Eugeniy, a Russian based copywriter who has the deal of the century for you!

Danilov, who recently won first prize in the Eurobest Young Creatives competition, is job hunting with a bit of a twist. You see, young, passionate creatives seem to be a dime a dozen these days. Passionate creatives with lots of talent are rarer, but it’s still a buyers’ market. But young, passionate creatives with talent who want to sell you a genuine Cannes Lions Grand Prix trophy to display like you actually earned it? Now that’s what you call a very sharp needle in a very big haystack.

Y&R New York, VLM are a bunch of Ungrateful Bastards

I think the Inbox needed one of those “We Are Experiencing Technical Difficulties. Please Stand By” sign thingies for the past few days while my computer recovered from the digital sniffles. Then again, that wouldn’t have stopped the cool stories from coming in. Ah well, time to clear out our actual inbox and put it all up here!

RECENTLY IN THE INBOX

• Where in the World is the IHAVEANIDEA Team?
• JWT London is turning the air Pear
• Down with the King: McGarryBowen’s new direction for BK
• Leo Burnett Sydney and Bundaberg are back… heaven help us all
• The Big Ad Gig goes down in history
• Hey Whipple, Roast This! GSD&M lets everyone say farewell to Sullivan

DID YOU CATCH THESE STORIES?

• Sony goes back to Balls with Crayon for Wimbledon
• David&Goliath bring long lasting intensity to Universal Studios
• Revolution is for “The Birds” says Marcel Worldwide & France 24
• Cundari goes balls through the wall for BMW
• Taxi battles for beauty with Internet Explorer 9
• Camp + King, Old Navy want you dressing like some guys, not like others

OLDER INBOX STORIES

• Publicis Mojo puts the “super” in Hahn Super Dry
• Wrath of Cannes 5 kicks it up a notch with Tony Hawk
• Mother London shows Stella Artois a little respect
• Donkeys and voles and bears, oh my! ING fables by BMB
• TBWA\Chiat\Day NY and Starburst: you know the drill…
• Turkeys make better burgers than babysitters, says D&G and Carl’s Jr.