News from January 2010

RCKR/Y&R puts the “rage” in BBC’s Winter Games coverage

If you’ve been living under a rock for the past month or so, you might not know that the 2010 Olympic Winter Games are taking place here in a few weeks. By ‘here’ I mean in Canada, but this country is so big that even though ihaveanidea is in the same country as the Olympics, [...]

Back to the office for DDB and Bud Light. No swearing, no clothing

First there was the epic glory of ‘Swear Jar’. Now the folks at DDB Chicago and Tool of North America’s Erich Joiner have teamed up to bring you the latest installment in Bud Light office tomfoolery, an 80 second viral called ‘Clothing Drive.’

It’s “more than a feeling” for BBH London’s Barclaycard roller coaster

Ever since I was young, I had this dream. A modest dream, but a dream nonetheless. I always wished that if I ever became ridiculously rich, I’d build a city-sized bumper car track, with enough cars for everybody, and enough room between them to really get some speed and power to give a target whiplash.

What’s strange and weird and red all over? Fred & Farid and Wrangler

True story: Paris-based superstar agency Fred & Farid was in Australia late last September, shooting the next evolution of its bestial “We Are Animals” campaign for Wrangler jeans. They began setting up for the shoot when without warning they were engulfed by a huge cloud of red dust, a raging dust storm that spread across the entire southeast of the continent.

All that’s old is new again: BBH’s “Levi’s Modern Vintage” campaign

Levi Strauss & Co. has been around since 1853, and while the brand’s popularity may rise and fall with the trends, it’s still a major US cultural icon in many areas of the world. Besides, you can’t last for more than 150 years without having that certain caché, and Levi’s has enough of that to last several more decades.

Award Show Bedlam! Cannes Lions, One Show, ADC News

The 57th Cannes Lions International Advertising Festival seems to have shored up all of its Jury Presidents, announcing Cyber, Design and Direct, as well as announcing the Titanium & Integrated President and Jury.

Demner, Merlicek & Bergmann shakes things up for Leica

Austria doesn’t have as much clout on the global ad industry as, say a USA or UK, but the country known for Wolfgang Amedeus Mozart and pop stars singing about Wolfgang Amedeus Mozart does have a thriving advertising community. One of its members, Vienna’s own Demner, Merlicek & Bergmann sent a TV spot for the Leica D-Lux 4 digital camera.

Target helps you find your spirit in Labrador

Some people like to vacation in in sunny climates, sipping daiquiris on white sand beaches. Others opt for more historical trips, checking out Old World cities and exploring their architectural marvels. But way over on the eastern edge of North America, the folks at Target in St. John’s make a strong yet silent case for the stark, millennia-old beauty of Northern Labrador.

W+K Portland gets Coke in an Olympic-sized snowball fight

The Winter Olympics are taking place in a few weeks — a fact that we in host country Canada are reminded of once every three and half minutes of every day.

Coca-Cola is one brand that always gets into the Olympic spirit, and Wieden + Kennedy Portland has the soft drink playing a starring role in a 60 second international snowball fight at the the Athletes’ Village in Whistler, BC.

WORK Labs brings a new twist to crowdsourcing with LAB RATS

All the way back in 2009, crowdsourcing seemed to be the in-thing, and prompted a few brave souls to create new agency models that would take advantage of this new way of getting ideas. In 2010 we have a new player in the crowdsourcing game, or at least an old player bringing their own new twist.

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