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News from December 2009

Folding and farting Für Elise: Y&R Peru for League Against Cancer

Ask anybody here at the ihaveanidea office, I’m the fastest two-finger typist around. Okay, that’s not saying much when everybody else types much faster using both hands, but that’s what I get for having good penmanship during my should’ve-learned-to-type years.

Y&R Peru in Lima’s latest campaign for the League Against Cancer demonstrates some pretty cool things a pair of ladies can do — and more importantly cannot do — with their own hands.

AT&T launches iPhone app to pinpoint where they aren’t

AT&T has been taking a beating in commercial-world lately, with Verizon attacking AT&T’s allegedly problematic signal coverage, and AT&T having a hell of a problem convincing the public otherwise. How good can the network that has the vaunted iPhone be if said network doesn’t work half the time? AT&T tried to fight the attacks in court and on TV, to no avail. AT&T = crappy coverage.

Fred & Farid strips, whips and sips for Orangina

It’s back to the world of highly sexualized anthropomorphic animals for Fred & Farid! The award-winning Paris shop has done quite well for itself with its ads for Orangina beverages, spots that stun you with beautiful animation and creep out everyone who doesn’t have a furry fetish.

Hot woman! Shower! Burger King! All at once!

What’s better than a nice long shower early in the morning? Leering at a woman taking a nice long shower early in the morning like some sort of perverted Shiny Suds bubble.

At least that’s the idea behind London based digital agency Cow’s online campaign for Burger King’s breakfast menu. Every morning at 9:30 AM on the website www.singingintheshower.co.uk, an attractive bikini-clad woman sings in the shower, and you, the horny 18+ audience is invited to not only watch her “shake her bits to the hits”, but also vote on what song and bikini she’ll wear tomorrow.

180 LA has “Auto-Tune the News” Auto-Tune their Sony ads

Please allow me to make one thing perfectly clear.

I hate Auto-Tune.

I didn’t like it when Cher did it, I didn’t like it when T-Pain came out, I didn’t like it when every popular artist started experimenting with it, I didn’t like it when it moved into pop culture trend and everyday people knew what the technology was called, I didn’t like it when people started using it ironically, I didn’t like the iPhone app. And every night I pray to the ghost of Roger Troutman for it all to end.

The Viral Factory, Skype and middle-of-nowhere Rob

Over the years, one poignant question has troubled the minds of philosophers the world over, a question that tears at the very fabric of existence and perception.

If a phone rings in the forest, will anybody answer it?

Thanks to the folks at The Viral Factory in London, we now know the answer to be “Yes, Rob will answer it.”

Mother London shows us a greener (and more French) Swinging 60s for Stella Artois

This week the ihaveanidea ARTICLES section debuted “The Green Screen,” a monthly feature where Marc Stoiber — founder of Change, a green innovation brand agency in Vancouver, Canada — will talk about the best ads and campaigns with an environmental bent. Here’s one he might’ve missed: Le Recyclage de Luxe Show, a 15-minute eco-chic French variety TV show from 1963… only the show is really from 2009… and it’s made by Mother London… and it’s for Stella Artois and some of their green initiatives.

(inpending) Death to Moochie: David&Goliath go branded content for Kia

Sometimes branded content is about as subtle as a nun in a Day-Glo habit working an air raid siren, and other times you barely notice it’s there at all. David&Goliath of wallet-leaving El Segundo has definitely gone the latter route in a six-part webisode series that is ever so slightly branded for the Kia Soul. Yes, the mini-SUV is featured in the series, but it doesn’t play the starring role.

Award Show Bedlam! Cannes Lions, Dubai Lynx, One Show

The 57th Cannes Lions International Advertising Festival is still half a year away, but it’s never too early to hear news about the biggest advertising show on the planet. The Lions have recently announced three new jury presidents, to go alongside Mark Tutssel’s earlier appointment to the position of Film & Press President.
• Paul Lavoie, [...]

The fate of roadkill everywhere rests in the healing hands of the Michelin Man

Poor woodland creatures! I mean, it’s one thing to end up underneath the wheels of a speeding automobile, but if such a tragic fate occurred, you’d hope that death was swift and painless. Not so with the unfortunate souls in this Michelin spot by the macabre minds at TBWAChiatDay New York; these bunnies and gophers are half squished and writhing in pain.

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