A mammoth dump… of snow that is, from David&Goliath

In Montreal, where the ihaveanidea Towers are located, it’s fairly easy to get an idea of what ski conditions are like in the winter. We just look out the window. Snow outside? Great, there will probably be snow up in the Laurentian Mountains too. If you live in a city like Los Angeles, however, it’s a little more difficult to determine snowfall, mainly because there isn’t any. It’s hard to get into a skiing or snowboarding frame of mind when you have year-round palm trees and sandy beaches.

LA based agency David&Goliath have found a pretty cool way to get snow and skiing on the minds of Angelenos for Mammoth Mountain, a posh California ski resort. They’ve set up the “Dump Alert”, digital billboards all over LA that inform passersby just how much snow fell at the resort in the past 24 hours. The message, written in snow on a windshield, are intended to remind the people of LA that while they live in a bikini-clad playground, they’re a surprisingly short distance away from from getting their winter on.