Taxi: the eye of Rickard’s flavor storm is winking at you

Cold. Crisp. Easy drinking. Pick any or all of those descriptors and you’re halfway towards creating 99% of the beer commercials out there. For a product that is so heavily advertised, there sure aren’t a lot of ways used to describe it.

So this latest TV spot by Toronto’s Taxi for Rickard’s beer is a bit refreshing. It features a trio of bar patrons offering their (unsolicited) descriptions of Rickard’s, only to be trumped by the bartender, who utters perhaps the best phrase in a beer spot I’ve heard all year.