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W+K Amsterdam keep it up for FIFA ’10

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You know, I can’t imagine what it would be like to work at Wieden + Kennedy Amsterdam and not be a sports fan. Maybe it’s a prerequisite. Not only would being one pay off in spades when it came to working on Nike stuff, but you’d have to love soccer — oops, football — to truly appreciate the agency’s latest effort for EA Sports’ FIFA ’10. In it, they challenge some famous players in a game of “keepie uppie”. Not a big deal for pro footballers, except the real challenge is they have to do it blindfolded.

Get the Flash Player to see the wordTube Media Player.

No word on how good they can play the actual video game while blidfolded.






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