Toyota competition winner: “I’ll have her on her back by 11″.

Ah, here’s a classic ad situation: the oft filmed scenario of a young man meeting his date’s father on the doorstep before a night on the town. Only this time there are a hell of a lot more wink-wink nudge-nudge say-no-mores you’re used to seeing in an ad.

Okay, okay, this screams “fake ad” more than anything else we’ve ever posted here. I mean come on, would a client like Toyota actually approve something like this?

In a word, yes.

According to the gang at mUmBRELLA, The ad was created by Brisbane based production house Play TV and post by Graetz Media, and was entered as part of a “pitch for a pitch.” You see, Toyota Australia launched an initiative called the Yaris Social Media Chase, where it invited five agencies to compete to see who can come up with the best social media campaign for the car. Among the five agencies was Saatchi & Saatchi Sydney, who decided to hold a Clever Film Competition with the winner scoring almost half the loot that Toyota gave each agency to run with their ideas. Play TV’s entry won after being judged by Saatchi, members of the Yaris’ demographic and by Toyota execs, who called the spot “funny and well made.”

Faster than you can say “Shiny Suds,” the winning ad was lambasted on the Twitter and Facebook pages set up for the competition, with people threatening boycottts and stern letters to the company. Of course most of the complaints were about how sexist the ad is. but there were a few that pointed out that the spot pretty much went against the very rules of the competition.

Ah, isn’t that just like any other creative competition on the face of the earth? The winner is the one who has the courage to break the rules.