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Folding and farting Für Elise: Y&R Peru for League Against Cancer

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Ask anybody here at the ihaveanidea office, I’m the fastest two-finger typist around. Okay, that’s not saying much when everybody else types much faster using both hands, but that’s what I get for having good penmanship during my should’ve-learned-to-type years.

Y&R Peru in Lima’s latest campaign for the League Against Cancer demonstrates some pretty cool things a pair of ladies can do — and more importantly cannot do — with their own hands.

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BREAST CANCER DETECTION CAMPAIGN – CREDITS

Midia: TV
Title: “For Elise”, “Fold”
Client: League Against Cancer
Agency: Y&R Peru
Executive Creative Director: Flavio Pantigoso
Copywriter: José Miguel Rivera, Jorge Soto
Art Director: Erick Galván
Agency Producer: Patricia de la Cuba
Production Assistant: Daniela Dañino.
Production: Cine70, Lima
Director: Jorge Pablo Quiroz
Assistant Director: José Carlos García
Photography: Ricardo Rodríguez
Executive Producer: Katy de la Rosa
Producers: César Ascoytia, Olenka Linares
Editor: Jaime Oyakawa
Post- Production: Cine70, Lima
Audio: Vinylo Sound, Lima
Audio Executive Producer: Ricardo Núñez
Audio Producer: Claudia Incio
Account Director: Eduardo Grisolle
Account Supervisor: Carla Wilson
Client Approval: José Méndez, Erika Young






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