180 LA has “Auto-Tune the News” Auto-Tune their Sony ads

Please allow me to make one thing perfectly clear.

I hate Auto-Tune.

I didn’t like it when Cher did it, I didn’t like it when T-Pain came out, I didn’t like it when every popular artist started experimenting with it, I didn’t like it when it moved into pop culture trend and everyday people knew what the technology  was called, I didn’t like it when people started using it ironically, I didn’t like the iPhone app. And every night I pray to the ghost of Roger Troutman for it all to end.

So it’s understandable that this spot for Sony by 180 LA escaped my attention for so long. They teamed up with the Gregory Brothers (of “Auto-Tune the News” fame/infamy) to create this star studded piece of Auto-Tune madness assembled from their previous “Panel of Experts” spots.

I’m sorry Roger. For penance I’ll play “So Ruff” five times today.