(inpending) Death to Moochie: David&Goliath go branded content for Kia

Sometimes branded content is about as subtle as a nun in a Day-Glo habit working an air raid siren, and other times you barely notice it’s there at all. David&Goliath of wallet-leaving El Segundo has definitely gone the latter route in a six-part webisode series that is ever so slightly branded for the Kia Soul. Yes, the mini-SUV is featured in the series, but it doesn’t play the starring role. That part goes to a sarcastic, junk food chomping, talking hamster named Moochie and his slacker buddies.

You can catch the entire series here on YouTube, but be warned: some episodes may contain impending hamster death, boobs and electronica star Dan Deacon.