Run, run, as fast as you can, you can’t catch Taxi2′s Gingerbread Man

And now for something completely ridiculous… and a lot of silly fun, too.

Toronto’s Taxi2 (the agency that Taxi opened up when the main office got too big) has jumped on the YouTube interactive annotation train, creating a choose-your-own-adventure experience for kitschy cell phone provider Koodo Mobile. Combining a 70s cop show funk soundtrack with an amazingly acrobatic human-sized gingerbread man, you must give chase through bars and back alleys, hoping you make the right choice.

Credits:

EXECUTIVE CREATIVE DIRECTOR: Lance Martin
DIGITAL CREATIVE DIRECTOR: Peter Gomes
ART DIRECTOR: Peter Gomes
WRITER: Mike Blackmore
WRITER (MTL): Josianne Cossette
INTEGRATED PRODUCERS: David Isaac/Kevin Saffer
ACCOUNT MANAGEMENT: Shawna Donnelly/Caleb Goodman/Sylvie Bergeron
DIRECTOR: Chris Woods/Jeff Low
PRODUCTION HOUSE(S): School Editing
EDITORS: Mark Paiva/Stephen Sora
AUDIO PRODUCTION / SCORING: Company X
STRATEGIST: Cory Pelletier/Nicole Polivka
VIDEO SEEDING: THE VIRAL FACTORY
MEDIA AGENCY:  Media Experts