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Forsman & Bodenfors tags another one for IKEA

Forsman & Bodenfors tags another one for IKEA thumbnail

You know, I’m getting a little tired of the folks at Gothenburg based Forsman & Bodenfors always coming up with kick-ass interactive experiences for IKEA. Can’t these people ever strive for mediocrity once in a while?

The latest in a long line of hits for the Swedish digital gurus is a promotion to launch a brand new store in Malmö, Sweden. Unlike some of their past endeavors, F&B didn’t need to build a fancy new application or a sound activated website or anything. They simply harnessed the power of Facebook and its photo tagging feature.

Get the Flash Player to see the wordTube Media Player.

All I know is that if I were in Malmö, I’d be tagging everything in sight, in hopes of landing on one of those super-comfortable black leather PÖANG chair by complete fluke.







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