Droga5 shows there’s a price for getting your shine on.

Nothing shines quite like the supreme cleaning action of Shiny Suds bathroom cleanser, at least according to this exceedingly cheerful spot by New York ad gods Droga5. But we quickly learn that there’s a dark, seamy underbelly the Suds’ shine…

In reality, “Shiny Suds” are just a fictional brand created as an enemy of natural, chemical free cleaning product company Method, as it advocates the passage of the Household Product Labeling Act of 2009, which if implemented would require all those companies who make household cleansers to list the ingredients on the package. That way, consumers will know if they cleaners they by plan to stick around and watch you loofa yourself.