Digitas makes Tide to Go even more “to go” with iPhone app

If you’ve been following the Twitter feeds of the ihaveanidea team, you’ll know that I’ve been getting all domestic and baking cookies from scratch at the office. And not just any cookies, but rich, butter laden, gooey chocolate chip and oatmeal raisin bad boys that are sure to drip chocolate and melted goodness onto your clothes.

Luckily there’s Tide to Go, that neat little pen that Saatchi & Saatchi NY made famous among ad peeps a while back with that award winning talking stain spot. Now Procter & Gamble and the Boston office of Digitas is hoping your Tide to Go pen shares space in your pocket or purse with an iPhone. They’ve just launched an iPhone app that gives you instant access to directions on how to treat specific stains using the Tide to Go, as well as to let you know if you’d be better off getting that shirt into the laundry when you get home. 

Unfortunately, melted chocolate chips fall into the latter category. Thanks Tide app!