Crispin and The Gap reeeeeally like their holiday cheer

Hey kids! Have you ever wanted to mainline corn syrup, treacle and whole sugar cubes directly into your veins this holiday season, but without the hassle of hypodermic needles and IVs? If so, Crispin Porter + Bogusky and The Gap have a treat for you!

To launch The Gap’s holiday campaign, the Boulder crew has created the Cheer Factory, a website that allows visitors to customize holiday “cheer” (in the “two-four-six-eight, who do we appreciate?” sense of the word) and unleash it on surprise your friends. If the joy of watching over-exuberant grown men and women shouting and dancing about in the latest Gap winter fashions isn’t enough to melt the icicles that encase your heart, the chance to score a gift card at the end of it all just might.