My Name Izzo: Crispin mashes Enimem, Jay-Z for DJ Hero

Many moons ago, I was working part time in a popular Canadian automotive/hardware/sporting goods store (Canucks, you know the one) I used to bring in music to play in the warehouse, and one time I brought in a cassette of some guy called Eminem. Virtually all of my co-workers despised it, yet six months later they were all running around singing “My Name Is”, completely oblivious to the fact that they hated it earlier.

So here we are, ten years later, and we got Slim Shady and “My Name Is” featured in this Crispin Porter + Bogusky spot for Activision’s DJ Hero. and I can’t help but wonder how many of my old co-workers would be hating this ad, but secretly playing the game in their basement.

Credits

Agency: Crispin Porter & Bogusky  
Creatives: Steve Babcock (CD), Conor McCann (Assoc CD)
Producer: Amanda Ormerod
Production Company: Prettybird
Director: Paul Hunter
DP: Don Davis
Producer: William Green
Editing Company: Number 6
Editor: Chan Hatcher
Post Production: The Mill / Los Angeles
Producer: Lee Pavey
Shoot Attend: Billy Higgins, Gavin Welsman, Cory Brown
Lead Flame: Ant Walsham
Flame: Giles Cheetham, Chris Knight, Andy Bate, Tara  DeMarco, Shane Zinkhon, Mike Plescia
CG previs: Michael Panov