W+K New York is Breaking to Build for Nike

Did you hear that story the other day about Michael Jordan’s son? Apparently Marcus Jordan refuses to wear nothing but Nike Air Jordans on the court at college, despite the University of Central Florida having a hefty contract with Adidas. My quick solution? Marcus, wear the damn Adidas, but wrap your feet with American flags, just like daddy did at the Olympics to cover up the Reebok logos he had to wear. Problem solved. USA! USA! USA!

Anyhoo, here’s a new 60 second spot for Nike/Jordan by Wieden + Kennedy New York. The idea here is “Break To Build,” but it seems like basketball and football players are more interesting to break than baseball players.