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Kids are pretty stupid, so says Colenso BBDO, CalciYums

Kids are pretty stupid, so says Colenso BBDO, CalciYums thumbnail

Yesterday afternoon in North America, millions of people gathered around their TV sets, computers and mobile devices to watch a most bizarre story unfold; a six year old boy had apparently unleashed his dad’s experimental helium balloon aircraft, and was now soaring 10,000 feet above the Colorado hills. After a huge media blitz and rescue effort, it turns out the kid wasn’t in the balloon at all, but hiding in the attic.

Maybe it’s because I don’t have any children myself and can’t relate to the sheer terror a parent might be feeling if this crazy balloon ride had actually taken place, but all I could think during the whole ordeal was “what a @#%$ing stupid kid.”

Which leads us into this fantastic animated spot by Auckland’s Colenso BBDO for CalciYums, a tasty dairy product for children who might not be too fond of drinking plain milk. The message? Pretty close to what I was thinking about balloon boy… as much as we’d like to think otherwise, kids aren’t that smart.

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