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“And that’s how I ended up here.” BETC Euro RSCG for Canal+

“And that’s how I ended up here.” BETC Euro RSCG for Canal+ thumbnail

What’s better than a wild, convoluted excuse for how you ended up in a sticky situation? Having somebody believe your wild and convoluted excuse.

Case in point, here’s a TV spot by Paris’ own BETC Euro RSCG for Canal+, one of France’s top premium TV networks (think HBO, but en français). The action and suspense in the story is so intense, it could only come from the mind of screenwriter of Canal+’s original programming.

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